Plainspoken, not promotional
We write for adults doing real work. We use language that makes sense to your members and industry leaders.
Emphasis Energy was built to provide cooperative employees, no matter how new or experienced, with the data they need to make the right strategic decisions to deliver safe, affordable, reliable power to your communities.
The EIA, Census Bureau, USDA, and NREL tell you exactly how your cooperative compares to every distribution utility in the country — on rates, reliability, density, demographics, EV adoption, generation, and more.
But that data sits in CSVs, and few people have time to wrestle with it. This means valuable data about what good looks like for a co-op of your size, in your state, with your members is missing from your strategic decisions.
Emphasis exists to close that gap — for the executive team, the board, and the rest of the organization at the same time.
We write for adults doing real work. We use language that makes sense to your members and industry leaders.
Executive insights stop being insights when only the C-suite sees them. Our platform can reach every employee on day one, and our iPhone app reaches anyone who is curious.
Every data point traces back to a public filing. If a board member wants to verify a number, you can easily do it.
Member-owned, not investor-owned. The seven cooperative principles aren't a marketing trope to us — they're what makes the work worth doing.
Nine years of electric cooperative experience across C&I engineering, rate development, strategic planning, data analytics, and more. Few people love tinkering with public data more than me. I live in Salt Lake City, Utah now enjoying the mountains in every way possible with my wife and golden retriever.
"Utilities have a million possible directions they can go right now. I'm a firm believer in strategic planning, no matter how simple or advanced that might look like for your co-op. Without benchmarking data against other utilities and socioeconomic trends for your communities, it's hard to know what member-facing initiatives to pursue."
We'll ask about your members, your territory, and what data your employees need to best serve your members.